Pinterest saw incredible growth in 2013 for the first time; Pinterest surpassed email as sharing a medium and even outpaced Facebook. According to the survey, a Huge Thanks to all the ladies, especially in the Midwest, because 80% of Pinterest users are women.
Men like looking at photos as much as ladies, but suspected it has to do with the fact that in the beginning, Pinterest seemed to have been started with an interest in the home arts like cooking, decorating, fashion, gardening and other topics of interest. Male-oriented interests like fly-fishing, hunting cigars, so you wouldn’t be surprised to see the Pinterest statistics on male usage for Pinterest climbing.
Surprisingly, Pinterest is now the fastest- growing platform for online content sharing, according to a new report from online content distribution service. The report analyzed the millions of monthly shares made through Share this in the third quarter of 2013.
Pinterest like other social media channels can help create brand awareness and possibly facilitate website leads, but we still believe that, for most businesses, search engines can provide better ROI and direct conversion of visitors into customers.
Features of Pinterest
Over the last few months, Pinterest has made several changes and upgrades- no major redesigns or ad implementations that we thought might be coming, but five that are worth nothing.
- Send Pins to Your Friends:
See something during your Pinterest wandering that a friend or colleague might like? You are in Luck. You can now tap the “send” button to share it with other Pinterest users, Facebook friends or email contacts.
- Duplicate Pin Notification:
This can be a lifesaver if you are managing multiple boards, accounts, and brands and can’t seem to remember which the cat photo you already pinned to one. Now, instead of opening another tab and searching through your pervious pins, Pinterest will give you a quick.
It also tracks the repinners and repins of those pins. Total impressions, reach referral traffic and measured and easily displayed as well. While this can be helpful for webmasters, you will still need to use third-party analytic platforms to identify influential pinners, boards and highly- engaged pins.
- Mobile Notifications, Friend Mentions & Suggested Search Terms:
Pinterest upgraded its mobile features to include push notifications so you can track when you get repins or comments, which is helpful if you are managing pages in real-time. Additionally, you can now also use the suggested search term feature normally found just on the web version and you can now also mention friends from your cell phone.
- Chrome Extension:
Appreciate these types of Chrome-specific buttons- also frees up space on my bookmark bar which is always overcrowded.
Pros and Cons
- It is very easy to drive traffic from Pinterest to external sites
- Followers aren’t forced to follow everything
- Information on Pinterest is very easy to share.
- Comments are optional
- All of the boards on Pinterest are public boards.
- Conversion rates on Pinterest are typically higher.
- You can engage prospects in a wide variety of ways.
- It’s free to get started.
- The traffic on Pinterest in attractive to a very specific audience.
- The images you use must be very specific
- There are legal issues that must be considered.
- More repins isn’t always a good thing
- Many boards on Pinterest are not necessarily business orientated.
- It is difficult to fully automate Pinterest
- More content typically needs to be shared to get noticed.
- Your content may go places you don’t want it to go.